Meet the Team - Callum Sparrow
Callum Sparrow joined the Poole Audi team in February 2024, transitioning from his previous role in recruitment. Despite having no prior experience in the motor trade, Callum quickly found his footing, crediting his success to the supportive and close-knit team at Poole Audi. His role as a Connectivity Specialist revolves around ensuring customers are fully connected to their vehicles through the myAudi app and the Multimedia Interface (MMI) system.
From Recruitment to Automotive Tech
Callum's journey into the automotive world started with no clear direction. "I had no motor trade experience. I was in recruitment for two years, but it wasn't the right job for me," Callum reflects. After considering a career in sales, he received some insightful advice from Elliot, Head of Business at Poole Audi, to first get to know the business. This led him to his current role, where he enjoys the challenge of helping customers get the most out of Audi's innovative technologies.
What Does a Connectivity Specialist Do?
Callum's day-to-day responsibilities focus on helping customers connect with the tech features in their vehicles, particularly the myAudi app and MMI system. “My job is to ensure that all our customers are connected to the app,” he explains. The app is packed with useful features, from booking service appointments to remotely locking the car via a smartphone. Callum has become the go-to person for tech assistance at Poole Audi. His curiosity and hands-on approach have allowed him to troubleshoot and help customers with issues ranging from syncing their phones to adjusting vehicle settings.
Problem Solving and Personal Touch
Customers frequently ask Callum for help with setting favourites, linking their phones, or accessing their vehicle’s service history. For more complex problems, like technical issues that require workshop intervention, Callum ensures that customers understand what's happening and feel supported throughout the process.
A memorable experience involved Callum going the extra mile—literally. "There was this one lady, who lived around the corner from me, who had just bought a new car but didn’t know how to use any of the features. I spent about an hour and 40 minutes with her, explaining everything from the buttons to the SOS feature and cruise control." This personalised care is something Callum values deeply and believes makes all the difference in customer satisfaction.
A Future in Service Advising
While Callum enjoys his current role, he is already looking ahead. He’s expressed interest in pursuing accreditation to become a Service Advisor, a natural next step given his growing involvement in helping the service team. "I like the variety and being able to help customers solve their issues. I’ve spoken with Elliot about potentially training as a Service Advisor, and I’m excited about the opportunity."
Team Spirit and Motivation
For Callum, one of the best aspects of working at Poole Audi is the team dynamic. "The service team feels like a little family. We support each other, whether that’s making a coffee or helping with a task. It makes coming to work something to look forward to." It’s clear that Poole Audi's welcoming atmosphere has played a significant role in his positive experience. "Every business has ups and downs, but here, we always come back even stronger. The environment is fantastic, and if you put the effort in, you will be recognised for it."
Callum’s Dream Audi
When asked about his dream car, Callum's answer is quick and confident. "My dream car would be an Audi RS6, but it needs to be an RS6 Avant in dark blue." While he can't pinpoint exactly why, his love for cars runs deep, inspired by his father, who frequently took him to car shows. "My dad has had loads of different cool cars, but never an Audi. I feel like once I’ve earned enough money, I’ll get myself an Audi and go from there."
Beyond Work: Callum’s Outdoor Adventures
Outside of Poole Audi, Callum is passionate about the great outdoors. Recently, he climbed Snowdon, a challenging experience but one that he thoroughly enjoyed. "I climbed Snowdon about a month ago—it was rough and cold, but worth it. I plan to climb more mountains and explore the Lake District." Callum’s enthusiasm for nature and adventure reflects his curious and energetic approach to life, both in and outside Poole Audi.